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Dynamic Pricing

Maximize revenue with intelligent, automated pricing

How Dynamic Pricing Works

Set it once, profit forever

1

Define Base Prices

Set your base price for each modification type (Stage 1, DPF removal, etc.)

2

Configure Multipliers

Add multipliers for premium brands, complex ECUs, or rare vehicles

3

Automatic Calculation

Prices are calculated instantly based on the customer's vehicle and selected modifications

4

Display to Customer

Customers see accurate pricing instantly on your portal or widget

Pricing Strategies

Multiple factors determine your prices

Vehicle-Based Pricing

  • Higher prices for premium brands (Porsche, Ferrari, Lamborghini)
  • Competitive pricing for common vehicles (Golf, Focus, A3)
  • Per-model pricing overrides for special cases

ECU Complexity Tiers

  • Standard ECUs at base price
  • Premium for complex ECUs (MED17, EDC17)
  • Additional charge for protected/locked ECUs

Modification Combinations

  • Bundled pricing for multiple modifications
  • Automatic discounts for popular combinations
  • Per-modification base pricing

Customer Segments

  • B2B wholesale pricing for tuning companies
  • B2C retail pricing for end customers
  • VIP pricing for high-volume customers

Pricing in Action

See how prices adjust automatically

Vehicle Modification Price
VW Golf 2.0 TDI Stage 1 £249
Audi RS6 4.0 TFSI Stage 1 £599 (+140% premium)
Ford Focus 1.6 TDCI Stage 1 + DPF + EGR £399 (bundle discount)
BMW M3 3.0 Twin Turbo Stage 2 + Launch Control £899 (+260% premium)

* Example prices for illustration only. You set your own base prices and multipliers.

Works With Automation Rules

Combine dynamic pricing with automation rules for ultimate flexibility

Dynamic pricing sets the base price, then automation rules can apply additional discounts, make addons free, or adjust pricing based on customer behavior.

Start maximizing your revenue

Dynamic Pricing is included in both Standard and Professional plans